The Bakery

Running head: Tasti Kakes bakehouse Tasti Kakes bakeshop Strayer University - Online Shelia Iceson selling Management Dr. Richard A.L. Caldarola February 26, 2012 Tasti Kakes Bakery is a local bakery order located in the DMV (DC, Maryland, Virginia) argona that offers premium cook goods at relatively begin prices than any of our major competitors. All cook goods, to include our curiosity and wedding cakes, are prepared on location and customized to graze for customers at the time of purchase. Within this text we will treasure the marketing goals and advertise strategies of our confederacy. Furthermore, we will let off how these goals and strategies contribute to the boilersuit success of Tasti Kakes Bakery provoker. Discuss the companys advertising strategy and how it aligns with its marketing goals. Before we could effectively align Tasti Kakes Bakerys marketing goals with the advertising strategies specify we understood that we compulsory to b ecome educated on the impressiveness of integrated marketing communications. In order to make apprised choices and select attach media outlets, we extensively researched the strengths of the various media outlets available.

The lesson of IMC is to recognize as ultra-important that the marketing messages must be seamlessly integrated across the media selections. interrogation suggests a corroborative relationship between IMC practices and good cross outcomes (e.g., high levels of awareness, brand loyalty, and sales) (Lacobucci, 2010). Tasti Kakes Bakerys marketing goals are directed towards enhancing customer loyalty an d company profitability. Based upon our con! sciousness that customer objectives are popular in the specialty baked goods market, we have unflinching to enhance customer satisfaction, create an agreeable loyalty weapons platform to lock in customers, and reward our customers for be influential and spread head positive word of mouth. We intend to frequently advertise to maximise brand awareness. Additionally increasing...If you regard to get a skilful essay, order it on our website: OrderCustomPaper.com

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