Hul Swot

EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch gild Unilever. both Unilever and HUL have established themselves well in the betting pathetic Consumer Goods (FMCG) category. In India, the company offers many households brands like, Dove,Lifebuoy, Lipton,Lux, Pepsodent, Ponds, Rexona, Sunsilk, Surf, Vaseline etc. just about of its efforts were besides rewarded when four of HUL brands found place in the decease 10 brands list for the year 2008 published in The economic Times. Unilever was a result of the merger between the Dutch margarine company, oleomargarine Unie, and the British soap-maker, Lever Brothers, way back in 1930. For 70 years, Unilever was the undisputed mart leader but instantly faces lens hood competition from Proctor & Gamble and Colgate-Palmolive. HUL is in addition sockn for its salutary distribution network in India. In invest to except strengthen its distribution in the rural areas and to gift the topical an esthetic women, HUL launched a range Shakti in 2000 in a regularise in Andhra Pradesh. The idea behind this project was to create women entrepreneurs and take into account them with micro-credit and training in effort management, which would enable them to create self-help groups and live on direct-to-home distributors of HUL products.

Today Shakti is infix across 80,000 villages in 15 states and is dowry many unfortunate women earn their livelihood. As thepercapitaincome of India increasing on with the Indian population. So, the future(a) for the FMCG Companies is bright. To stocky the past performance & the future demand of HUL, FMCG products we! have considered adjacent points: ?We have a listed the contrary FMCG product lines of HUL.We have make competitors analysis in which the market piece of ground of top FMCG companies are analayised& the market share of HULS divers(prenominal) categories product are analayised with comparison to its competitors. ?Then we have through with(p) SWOT analysis to know the threat & opportunities of HUL in benefaction market. ?...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper