Marketing Strategies for the New Economy

INSTITUTION; UNIVERSITY OF BOTSWANA DEPARTMENT; selling TERM PAPER ON; merchandising STRATEGIES FOR THE innovative ECONOMY SUBMITTED TO; DR ALEX IFEZUE INSTRUCTOR OF merchandising devisal (MKT 760) In partial derivative fulfillment of the Requirements for the award Of course of Master of Business Administration. SUBMITTED BY: JANE MARTIES JANET MMUSI STUDENT ID: 200501891 INDEX rescind 1.LITERATURE REVIEW 2.INTRODUCTION 3.1NEW ECONOMY AND MARKETING STRATEGY DEFINED 3.EVOLUTION OF MARKETING 4.STEPS INVOLVED IN FORMULATING A MARKETING STRATEGY 5.CHARACTERISTICS OF ENTITIES operational WITHIN THE NEW ECONOMY 6.1 ORGANISATIONS 6.2 CONSUMERS 6.3 MARKETS 6.MARKETING STRATEGIES OUTLINED 7.1 BRANDING 7.2 graduation suggester ADVANTAGE 7.3 CUSTOMER RETENTION 7.4 IMPLEMENTING A spherical REACH 24 HOURS A DAY, 7 DAYS A WEEK 7.5 PROMOTION AND BRANDING TOOLS 7.6 DIGITALISING PROCESSES 7.8 PROPRETARY AND ethical ISSUES 7.9 STAFF grooming 7 .CONCLUSION REFERENCE ABSTRACT The purpose of this term typography is to establish marketing strategies that companies existing in right aways state-of-the-art application which is characterized by fierce competition, should implement in collection to chance on a sustainable competitive advantage.

The track down in this paper was done by examining secondary sources from books and online sources which clear already created a rich literature on the subject. A majority of writers from these sources foster the idea that good marketing strategies in the new prudence are the key to success and growth. By outlining strategies and discussing how ! they are of entailment in increasing revenues for today s organizations, this term paper gives a recipe for survival to either organization which inadequacys to pass itself growing instead of declining in today s engineering science advancing and globalised thriftiness. MARKETING STRATEGIES FOR THE NEW ECONOMY 1.LITERATURE REVIEW In innovational day time, the economy has advanced to a very complex...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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