Morris Yachts marketing plan.

Table of contents: I. Introduction 2 II. Background 2 III.1. Analysis of the present merchandise situation 3 1. intimate (business related) information 3 2. External (market related) information 4 III.2. strategical imperatives 6 III.3. Principal assumptions 7 III.4. Preliminary marketing objectives 7 III.5. Target market alternative 8 III.6. Positioning argument 9 III.7. The marketing mix concep 10 III.7.1. Product 10 III.7.2. statistical distribution 11 III.7.3. Price 12 III.7.4. furtherance 12 III.8. Implementation and control 13 III.9. Budget 14 IV. Conclusions 14 I. Introduction Morris boat Company was established by Tom Morris, who launched this enterprise in 1972 and was joined by his word of honor Cuyler in 1995. A life long love of travel for Tom and Cuyler has spanned 60 days. everywhere the years they necessitate expand swelled, and today atomic number 18 k without hinder as one of the most prospering yacht companies in the United States as well as a kinsperson offering luxurious products with great gauge. II. Background Morris Yachts is a well-established, financially successful company with a strong reputation for quality and performance, and incorruptible and knowledgeable customers. The company has a reactive antenna to selling, which is in part due to the little direct opposition in its principal target market.

Morris Yachts has grown steadily oer the years building a range of semi-custom finished sheet of paper and powerboats which now number close to two hundred. Its products, high-performance yachts and boats, ar make to allege with a delivery tim e of 9-15 months, opus prices are negotiate! d individually with clients, depending on the boat specifications. As Morris Yachts has grown so have their services and facilities. Today, the family business has expanded into a complete yacht service organization including brokerage, chartering, winter indoor(prenominal) heated retention and custom yacht construction. Although the demand for costly luxury goods declined in the 1980s, the company faced... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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